For this project, I decided to rebrand PacSun. I did this because I grew up loving the brand and wanted to see how I could make it better of a brand conceptually and physically.
Introducing PacSun's new brand identity...
PacSun wants their consumers to feel more involved in the brand by creating an adventurous lifestyle for their consumers to enjoy. Whether it's a physical adventure or spiritual, PacSun wants to encourage consumers to "Make the Journey Yours".
This project was my first attempt of working with branding on a more specific level. The deliverables include a brand manual, a stationary set, digital applications, brand applications, and other specifics that go into rebranding.